Toyota IQ performs fancy car tricks
Posted by Richard Pentin on May 6, 2009
To reaffirm the Toyota IQ’s positioning as the smartest 4 seater within the small car category, they have launched an entertaining video campaign where the car performs a series of neat tricks.
Each of the videos are designed to illustrate key product USPs whether that’s highlighting its compactness, agility or environmental credentials.
You can view more of these tricks on the YouTube channel which has been created specifically to host this content. According to the Inspiration Room, this is now the second most subscribed sponsored YouTube channel in Japan.
Which just goes to show that a dedicated Youtube channel can be an effective alternative to the traditional campaign microsite, provided of course you have engaging content and perhaps a few tricks up your sleeve!
This entry was posted on May 6, 2009 at 11:44 am and is filed under Automotive, social media, video. Tagged: social media, video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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