Creating banner ads on the fly
Posted by Richard Pentin on October 30, 2009
I’ve heard of branded sheep before but branded flies must go down as one of the craziest, most inventive ambient stunts I’ve heard in a while. But this is exactly what a German book company called Eichborn did at the recent 2009 Frankfurt Book Fair – they attached little banners to a number of flies and then released them onto the unsuspecting public.
Flies are a nuisance at the best of times so strapping branded advertising messages to them could arguably be perceived as the most irritating form of advertising ever conceived. However, as a one-off stunt it’s a superb idea and seems an inspired way to get noticed in such a competitive environment where every exhibitor is vying for consumer attention. Pure genius.
via mashable
This entry was posted on October 30, 2009 at 10:31 am and is filed under Entertainment, Innovation, ambient. Tagged: ambient, banners. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
