'If only we'd thought of that'

Inspiring social media & interactive marketing strategies

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    Richard Pentin

    Richard Pentin

    Strategy Partner by day. An exhausted, waste of space by night.

    Strategy Partner at Lida (M & C Saatchi Group), member of the IAB Social Media Council

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Plagiarism or mini coincidence?

Posted by Richard Pentin on January 4, 2010

I came across a couple of interesting ambient ideas over Christmas (via Inspiration Room and Culturebuzz blog).  Both ideas are classic examples of  thinking outside the box (excuse the pun)! Just a shame they both thought of the same idea at the same time!

Here’s Mini’s ambient concept which dramatises the idea that if you were to buy a Mini for Christmas you’d have to ditch the box somewhere.

Then there’s Heineken where TBWA/Noboko have tried to capitalise on the successful walk-in fridge campaign from last year.

I reckon this is just an unlucky co-incidence rather than any act of plagiarism. What do you think?

About these ads

One Response to “Plagiarism or mini coincidence?”

  1. This is a coincidence. Both brands are engaging the consumer by entering into his or her space.

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