'If only we'd thought of that'

Inspiring social media & interactive marketing strategies

  • About me

    Richard Pentin

    Richard Pentin

    Planning Director by day. Photographer by night.

    Planning Director at TMW, member of the IAB Social Media Council 

    Professional Photographer focussing on weddings, events, portraits, interiors and travel 

  • Enter your email address to subscribe to this blog and receive notifications of new posts by email.

    Join 1,158 other followers

  • Subscribe

  • Richard Pentin on Twitter Counter.com
  • Recent ‘If only’ Tweets

  • Latest delicious bookmarks

Writing creative briefs

Posted by Richard Pentin on February 16, 2010

The creative brief is probably the most important document within the agency and yet it’s one of the hardest documents to complete to a consistently high standard.  I’ve seen some absolute blinders over the last 15 years of working in the industry -  but I’ve also seen a fair share of absolute howlers!

The truth is a lot of people have not been trained properly in the art of creative brief writing or they simply lack the capacity to write well-constructed, insightful and inspiring briefs.

I thought this presentation shared by Nick Emmel from dare is one of the best examples I’ve seen for a while on how to do it properly.  Whether you’re an experienced planner, an accomplished suit or just starting out in the business, I’d urge you to read this – not only does it highlight some of the common pitfalls but it might also make you think twice before filling in the blanks with any old tosh!

About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
Follow

Get every new post delivered to your Inbox.

Join 1,158 other followers

%d bloggers like this: