'If only we'd thought of that'

Inspiring social media & interactive marketing strategies

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    Richard Pentin

    Richard Pentin

    Strategy Partner by day. An exhausted, waste of space by night.

    Strategy Partner at Lida (M & C Saatchi Group), member of the IAB Social Media Council

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The Bear Hunter

Posted by Richard Pentin on September 5, 2010

This campaign by Tipp-pex was doing the rounds last week and had everyone in the office in stitches.  A hunter encounters a wild bear in the woods and instead of shooting it he invites the viewers to rewrite the script, building on the brands strapline ‘white and re-write’. I’ll leave you to enjoy the different permutations but make sure you type “marry”, “laughs” and “sex”!

It’s got heavy influences of Burger King’s subserviant chicken from years back, Old Spice’s latest campaign (with mulitple iterations) and that youtube campaign for cyber bullying which I reviewed earlier in the year. But don’t let that take anything away from it. It’s still an entertaining, interactive campaign which is very well-executed, imaginative and innovative. In fact, it has all the ingredients to ensure viral success.

I can’t remember the last time I used Tipp-ex so hats off to Paris agency Buzzman for putting this back on our radars.

2 Responses to “The Bear Hunter”

  1. [...] This post was mentioned on Twitter by Will Prestes, Richard Pentin. Richard Pentin said: If you haven't seen the Bear Hunter by Tipp-ex yet, you should! #interactivemonday http://t.co/lHM7goh [...]

  2. [...] see more and more brands these days creating interactive ads on youtube instead of  TV.  The Bear Hunter by Tippex was a great example and so is this latest campaign by Desperados. They’ve managed [...]

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