'If only we'd thought of that'

Inspiring social media & interactive marketing strategies

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    Richard Pentin

    Richard Pentin

    Strategy Partner by day. An exhausted, waste of space by night.

    Strategy Partner at Lida (M & C Saatchi Group), member of the IAB Social Media Council

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MINI Launch Mobile Geolocation Multiplayer Reality Game

Posted by Richard Pentin on October 26, 2010

Rather cool iphone app courtesy of Mini which uses geolocation data as part of the game mechanic.  Players have the chance to win a brand spanking new Mini too.   But don’t get too excited unless you live in Stockholm!

Via mobile inc


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One Response to “MINI Launch Mobile Geolocation Multiplayer Reality Game”

  1. [...] This post was mentioned on Twitter by Richard Pentin, Gillian Kerr. Gillian Kerr said: MINI Launch Mobile Geolocation Multiplayer Reality Game : http://t.co/edMuNcF [...]

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