Desperados interactive YouTube ad
Posted by Richard Pentin on April 7, 2011
We see more and more brands these days creating interactive ads on youtube instead of TV. The Bear Hunter by Tippex was a great example and so is this latest campaign by Desperados. They’ve managed to create a fabulously immersive and interactive experience on YouTube including page morphing, video annotation and Facebook Connect integration. Someone buy these guys a drink.
Carol L. Weinfeld said
Nicely done. Advertising should be interactive to engage consumers. It’s interesting that YouTube is being utilized, since that’s where brands could often better reach consumers. That the people of the spot practically enter the consumer’s space is also an important trend and connector. Here’s another example: http://www.youtube.com/carlsberg
@clweinfeld
Richard Pentin said
Thanks for the great Carlsberg example Carol. I hadn’t seen that one before but you’re right in that it’s a very similar approach.