'If only we'd thought of that'

Inspiring social media & interactive marketing strategies

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    Richard Pentin

    Richard Pentin

    Planning Director by day. Photographer by night.

    Planning Director at TMW, member of the IAB Social Media Council 

    Professional Photographer focussing on weddings, events, portraits, interiors and travel 

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Desperados interactive YouTube ad

Posted by Richard Pentin on April 7, 2011

We see more and more brands these days creating interactive ads on youtube instead of  TV.  The Bear Hunter by Tippex was a great example and so is this latest campaign by Desperados. They’ve managed to create a fabulously immersive and interactive experience on YouTube  including page morphing, video annotation and Facebook Connect integration.  Someone buy these guys a drink.

About these ads

2 Responses to “Desperados interactive YouTube ad”

  1. Nicely done. Advertising should be interactive to engage consumers. It’s interesting that YouTube is being utilized, since that’s where brands could often better reach consumers. That the people of the spot practically enter the consumer’s space is also an important trend and connector. Here’s another example: http://www.youtube.com/carlsberg

    @clweinfeld

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