'If only we'd thought of that'

Inspiring social media & interactive marketing strategies

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    Richard Pentin

    Richard Pentin

    Strategy Partner by day. An exhausted, waste of space by night.

    Strategy Partner at Lida (M & C Saatchi Group), member of the IAB Social Media Council

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Two unnatural bedfellows: eBay and BMW

Posted by Richard Pentin on May 11, 2011

You wouldn’t normally expect to see a luxury brand market itself on eBay but that’s exactly what BMW have done with their BMW Direct Store.

And they’ve done a good job too. BMW owners can now buy a wide and varied selection of accessories and merchandise without having to step foot in a dealership.  I wonder how long before you can buy a BMW 5 series?

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One Response to “Two unnatural bedfellows: eBay and BMW”

  1. This is an interesting use of eBay by BMW. Customers could purchase items on eBay in addition to the BMW site. It’s important to go where your customers are.

    @clweinfeld

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