Two unnatural bedfellows: eBay and BMW
Posted by Richard Pentin on May 11, 2011
You wouldn’t normally expect to see a luxury brand market itself on eBay but that’s exactly what BMW have done with their BMW Direct Store.
And they’ve done a good job too. BMW owners can now buy a wide and varied selection of accessories and merchandise without having to step foot in a dealership. I wonder how long before you can buy a BMW 5 series?