Two unnatural bedfellows: eBay and BMW
Posted by Richard Pentin on May 11, 2011
You wouldn’t normally expect to see a luxury brand market itself on eBay but that’s exactly what BMW have done with their BMW Direct Store.
And they’ve done a good job too. BMW owners can now buy a wide and varied selection of accessories and merchandise without having to step foot in a dealership. I wonder how long before you can buy a BMW 5 series?
Carol L. Weinfeld said
This is an interesting use of eBay by BMW. Customers could purchase items on eBay in addition to the BMW site. It’s important to go where your customers are.
@clweinfeld