The Marketer (The Chartered Institute of Marketing magazine) has solicited some top tips from various industry bods on how to produce infectious viral content. These are briefly summarised below but read the full article if you want more meat on the bones. Also you might even spot a top tip from me!
1. Timing
2. Get emotional
3. Be brave
4. Strike the right tone
5. Talent plus timing plus luck
6. Authenticity
7. Explore
8. Seeding
9. Personalisation
10. New platforms
'If only we'd thought of that' 