Posted by Richard Pentin on April 2, 2012
April Fool’s Day is always a good time to have a little fun with your advertising whilst simultaneously humanising the brand. Google’s elaborate hoaxes across their different platforms seems to be attracting all the headlines but I’m not sure I can be bothered to critique it here – life’s too short! Instead, I’ve opted to post about three simple campaigns which I quite like.
Lynx mobile spray app
I didn’t work on this personally unfortunately but the Lynx team at TMW have come up trumps with this useful mobile spray app – guaranteed to give instant sex appeal on the go – apparently! Promoted on YouTube and Facebook
BMW’s driverless running coach
BMW are known for doing April Fool hoaxes every year – in fact I referenced theirs a few years ago here when I first started this blog. What I like about their executions is that they always tie them into their product or brand truths whether it’s linked to Efficient Dynamics, telematics technology or in this case their sponsorship of the London 2012 Olympics. So even though it’s tongue in cheek it’s still reinforcing their brand values and positioning in some way.
This year they highlight how their ConnectedDrive technology and surround view cameras can help turn their cars into driverless coaches where they follow the runner at a safe distance. And as with all their April Fool ads they continue to have fun with the email address too – so if you want more details you can email their Head of Futile Innovations, Alvin.Alaff@bmw.co.uk