7 Dimensions of Virality
Posted by Richard Pentin on April 3, 2012
Coming up with a viral campaign is never easy otherwise we’d all be doing it. But I do believe there are certain skills and techniques which one can deploy to improve one’s chances of viral success. I call these the 7 Dimensions of Virality and have summarised them in the chart below. It’s intended to add to the growing school of thought known as Propagation Planning. If you want the narrative which goes behind my thinking in this chart, please read my guest post on econsultancy - 7 top tips for viral success.
Stephanie Bennis said
This is a really neat chart and one that I’ll need to take some time to fully digest. Thanks for sharing!
Richard Pentin said
Glad you like it Stephanie but hope it’s not too baffling! To be honest it’s probably easier to follow after reading the blog post on econsultancy. So check that out if you have time and want more context