'If only we'd thought of that'

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    Richard Pentin

    Richard Pentin

    Strategy Partner by day. An exhausted, waste of space by night.

    Strategy Partner at Lida (M & C Saatchi Group), member of the IAB Social Media Council

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7 Dimensions of Virality

Posted by Richard Pentin on April 3, 2012

Coming up with a viral campaign is never easy otherwise we’d all be doing it. But I do believe there are certain skills and techniques which one can deploy to improve one’s chances of viral success. I call these the 7 Dimensions of Virality and have summarised them in the chart below. It’s intended to add to the growing school of thought known as Propagation Planning. If you want the narrative which goes behind my thinking in this chart, please read my guest post on econsultancy - 7 top tips for viral success.

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2 Responses to “7 Dimensions of Virality”

  1. This is a really neat chart and one that I’ll need to take some time to fully digest. Thanks for sharing!

    • Glad you like it Stephanie but hope it’s not too baffling! To be honest it’s probably easier to follow after reading the blog post on econsultancy. So check that out if you have time and want more context :-)

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