'If only we'd thought of that'

Inspiring social media & interactive marketing strategies

  • About me

    Richard Pentin

    Richard Pentin

    Planning Director by day. Photographer by night.

    Planning Director at TMW, member of the IAB Social Media Council 

    Professional Photographer focussing on weddings, events, portraits, interiors and travel 

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Archive for the ‘Comms planning’ Category

6 foundations of great digital creative

Posted by Richard Pentin on October 17, 2012

Stumbled across this succinct presentation from Ashley Ringrose from BannerBlog, on The 6 Foundations Of Great Digital Creative.  It was presented at the AdAge Digital Conference a couple of years ago but still acts as a useful reminder to anyone who spends their working day trying to come up with engaging banner ads!

via digitalbuzz

Posted in Comms planning, digital advertising | Tagged: , , , , | Leave a Comment »

The true value of strategic leadership

Posted by Richard Pentin on September 3, 2012

Here’s a useful reminder by McKinsey of the value strategic leaders can bring to a company. Whilst the article is geared more towards business leaders/CEOs there are a lot of similarities for account planners. Providing leadership and direction, representing the voice of reason, seeing strategy through to execution, constant reassessment and invention…these are all key attributes or skills which planners need to emulate in order to add value and provide strategic leadership.

Posted in brand planning, Comms planning, Strategic planning | Tagged: , | Leave a Comment »

 
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