'If only we'd thought of that'

Inspiring social media & interactive marketing strategies

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    Richard Pentin

    Richard Pentin

    Strategy Partner by day. An exhausted, waste of space by night.

    Strategy Partner at Lida (M & C Saatchi Group), member of the IAB Social Media Council

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Posts Tagged ‘facebook’

Lynx celebrates 1 million fans with Rube Goldberg machine

Posted by Richard Pentin on August 24, 2012

Hats off to the Lynx team at TMW who have just published this great video to commemorate reaching the important milestone of 1 million fans.  The Rube Goldberg machine is a nod to all the Lynx products or campaigns over the years to the present day.  It was shot in one take but took over 58 attempts to get it right.  What I particularly like about this video is that you have to watch it carefully – and many times – to have any chance of guessing all the references. How many TV ads can do that?

If you’re impatient like me and can’t wait to figure out all the references, he’s the answers revealed in reverse order using You Tube’s video annotation.

Posted in fan engagement, FMCG, social media, social networks, video | Tagged: , , | 2 Comments »

Facebook Timeline – a practical guide

Posted by Richard Pentin on March 22, 2012

I recently wrote a post called ‘Going back in Timeline‘, which reviews some of the more interesting ways in which brands are exploiting the new Facebook Timeline.  But if you want a more practical look at the main changes you need to make to Facebook Pages, this slideshare presentation sums it up pretty well. But hurry – the deadline is the end of this month :-)

Posted in fan engagement, social media, social networks | Tagged: , | Leave a Comment »

 
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