'If only we'd thought of that'

Inspiring social media & interactive marketing strategies

  • About me

    Richard Pentin

    Richard Pentin

    Strategy Partner by day. An exhausted, waste of space by night.

    Strategy Partner at Lida (M & C Saatchi Group), member of the IAB Social Media Council

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Posts Tagged ‘google’

Handy tool by Googlelabs to optimise webdesign

Posted by Richard Pentin on March 16, 2011

Here’s a nifty little tool from Google Labs to help you work out how much of your website design is actually visible to the end user, depending on the size of their browser window.  It’s dead easy to use – simply tap in your URL and your website appears overlayed with browser penetration figures so you can see at a glance the proportion of visitors who can view your content without scrolling. Or more to the point, the proportion of visitors who completely miss key elements of your design because it falls below the fold! Pretty important stuff, particularly if you find that your primary call to action is currently out of site for 30% of your visitors.

Posted in measurement, Website strategy & design, websites | Tagged: , , | Leave a Comment »

Could Google Goggles replace QR codes?

Posted by Richard Pentin on November 16, 2010

I’m liking this new experiment by Google.  They’ve recently teamed up with Diageo, T-mobile and few other household brands to see if they can drive their consumers from  offline communications to mobile web environments via the visual search device Google Goggles. So if anyone has the Google Goggles app installed on their Android or iPhone they can effectively scan one of the ‘goggles-enabled’ print ads, posters or DM packs and have a more interactive and virtual experience on their mobile.

Could this ultimately replace QR codes? The mind goggles!

Via @iDMcD. More details here on the official Google Blog.

Posted in Alcoholic drinks, Apps & utilities, Innovation, mobile marketing, Technology, Telecommunications | Tagged: , , , | 1 Comment »

 
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