'If only we'd thought of that'

Inspiring social media & interactive marketing strategies

  • About me

    Richard Pentin

    Richard Pentin

    Planning Director by day. Photographer by night.

    Planning Director at TMW, member of the IAB Social Media Council 

    Professional Photographer focussing on weddings, events, portraits, interiors and travel 

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Posts Tagged ‘iphone’

Could Google Goggles replace QR codes?

Posted by Richard Pentin on November 16, 2010

I’m liking this new experiment by Google.  They’ve recently teamed up with Diageo, T-mobile and few other household brands to see if they can drive their consumers from  offline communications to mobile web environments via the visual search device Google Goggles. So if anyone has the Google Goggles app installed on their Android or iPhone they can effectively scan one of the ‘goggles-enabled’ print ads, posters or DM packs and have a more interactive and virtual experience on their mobile.

Could this ultimately replace QR codes? The mind goggles!

Via @iDMcD. More details here on the official Google Blog.

Posted in Alcoholic drinks, Apps & utilities, Innovation, mobile marketing, Technology, Telecommunications | Tagged: , , , | 1 Comment »

MINI Launch Mobile Geolocation Multiplayer Reality Game

Posted by Richard Pentin on October 26, 2010

Rather cool iphone app courtesy of Mini which uses geolocation data as part of the game mechanic.  Players have the chance to win a brand spanking new Mini too.   But don’t get too excited unless you live in Stockholm!

Via mobile inc


Posted in Automotive, Technology | Tagged: , , , | 1 Comment »

 
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