'If only we'd thought of that'

Inspiring social media & interactive marketing strategies

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    Richard Pentin

    Richard Pentin

    Strategy Partner by day. An exhausted, waste of space by night.

    Strategy Partner at Lida (M & C Saatchi Group), member of the IAB Social Media Council

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Posts Tagged ‘print’

April Foolery

Posted by Richard Pentin on April 2, 2012

April Fool’s Day is always a good time to have a little fun with your advertising whilst simultaneously humanising the brand. Google’s elaborate hoaxes across their different platforms seems to be attracting all the headlines but I’m not sure I can be bothered to critique it here – life’s too short! Instead, I’ve opted to post about three simple campaigns which I quite like.

Lynx mobile spray app

I didn’t work on this personally unfortunately but the Lynx team at TMW have come up trumps with this useful mobile spray app – guaranteed to give instant sex appeal on the go – apparently! Promoted on YouTube and Facebook

BMW’s driverless running coach

BMW are known for doing April Fool hoaxes every year – in fact I referenced theirs a few years ago here when I first started this blog.  What I like about their executions is that they always tie them into their product or brand truths whether it’s linked to Efficient Dynamics, telematics technology or in this case their sponsorship of the London 2012 Olympics. So even though it’s tongue in cheek it’s still reinforcing their brand values and positioning in some way.

This year they highlight how their ConnectedDrive technology and surround view cameras can help turn their cars into driverless coaches where they follow the runner at a safe distance. And as with all their April Fool ads they continue to have fun with the email address too – so if you want more details you can email their Head of Futile Innovations, Alvin.Alaff@bmw.co.uk

via Nickburcher.com

Build your own mini
Mini Australia have come up with a farcical lease financing scheme where yu can now order a mini, one part at a time and build it yourself! Only 29,762 parts to collect…

Posted in Apps & utilities, Automotive, FMCG, press | Tagged: , , , | 1 Comment »

Social media isn’t the answer to everything

Posted by Richard Pentin on April 21, 2010

I may be an avid proponent of social media but I think we all need a reality check every now and again, just to ensure we don’t get too carried away with ourselves!

Yes, we live in exciting times where a new social ecosystem is having massive implications in the way brands try to engage consumers.  But that’s not to mean social media is the Holy Grail.  Far from it.  Traditional media still plays a pivotal role whether that’s to build brand awareness, brand saliency or brand reappraisal, to generating brand engagement and soliciting a response.  Social media marketing is just another versatile tool at our disposal within the proverbial marketing toolbox.  (In fact, some might call it a Swiss Army penknife but that’s beside the point!)

Anyhow, this promotional clip is a hilarious reminder that social media won’t solve all our problems and can get up its own arse at times.  Fair cop. Although I have to say it’s somewhat ironic that they chose to seed an online video to get their point across;-)

Posted in Automotive, Comms planning, offline channels, press, social media, social networks, video | Tagged: , , , | 3 Comments »

 
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