New social media insights from global research

Tom Smith used to be Head of Consumer Futures at Universal MacCann in charge of the respected Global Social Media Wave Tracking Study but has since set up his own research agency called Trendstream, specialising in Social Media and global communication technologies.  This presentation summarises some of the the latest insights from the Global Web Index which includes the key trends in Social Media behaviour, reasons behind them, and the major implications for brand communications. Definitely worth a buchas.

Proof that social media isn’t a fad

I’m not sure anyone genuinely believes social media is a fad anymore but it still surprises me how much resistance there is to integrating social media within core marketing comms strategies.  One of my clients recently joked, “if Richard mentions social media to me one more time I want someone to chop his balls off!”

At least I think he was joking!

Now, not only am I rather attached to my balls but I’m also getting married in 3 weeks, so it’s probably best if I not mention the subject and lay low for a while!  But when I return from honeymoon I might just pluck up the courage to show him this rather compelling video on social media.

Special thanks to Socialnomics for aggregating all these social media statistics in such an engaging way and for ruining what could have been a very healthy, married sex life!