'If only we'd thought of that'

Inspiring social media & interactive marketing strategies

  • About me

    Richard Pentin

    Richard Pentin

    Planning Director by day. Photographer by night.

    Planning Director at TMW, member of the IAB Social Media Council 

    Professional Photographer focussing on weddings, events, portraits, interiors and travel 

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Posts Tagged ‘research’

Infographic: How to get more clicks on Twitter

Posted by Richard Pentin on March 22, 2012

A couple of weeks ago I posted about a great empirical study by Buddy Media which outlines ways in which to optimise the engagement of Facebook wallposts. So what about Twitter?  Well there’s an infographic for that too, courtesy of Hubspot.

via www.vincentabry.com

Posted in Comms planning, Consumer insights, fan engagement, microblogging, Research, social media | Tagged: , , , , , | 1 Comment »

This is pure gold dust

Posted by Richard Pentin on March 7, 2012

If you’re responsible for fan engagement on Facebook, read this report by Buddy Media now!  It’s a statistical study based on all the rich data Buddy Media have at their disposal, so if you need evidence or insights to help improve engagement strategies on your wall, this is a great place to start.  These are some of the questions it aims to answer with some revealing results:

  • What is the optimal length of a post?
  • What is the impact of URL shorteners?
  • When is the best time of day to post?
  • What is the best day to post content (by industry sector)?
  • How should open-ended questions be constructed to solicit the best response?
  • What keyword phraseology gets the best results for promotions or action-orientated posts?

You may have the answers to these types of questions already having conducted your own analysis but if not, read on!

via Techsavyagent

Posted in fan engagement, measurement, social media, social networks, Strategic planning | Tagged: , , | 1 Comment »

 
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