Proof that social media isn’t a fad

I’m not sure anyone genuinely believes social media is a fad anymore but it still surprises me how much resistance there is to integrating social media within core marketing comms strategies.  One of my clients recently joked, “if Richard mentions social media to me one more time I want someone to chop his balls off!”

At least I think he was joking!

Now, not only am I rather attached to my balls but I’m also getting married in 3 weeks, so it’s probably best if I not mention the subject and lay low for a while!  But when I return from honeymoon I might just pluck up the courage to show him this rather compelling video on social media.

Special thanks to Socialnomics for aggregating all these social media statistics in such an engaging way and for ruining what could have been a very healthy, married sex life!

Social Marketing Playbook 2009

The Social Marketing Playbook 2009 is essential reading for anyone working in Social Media. It’s compiled by 360i , a digital agency,with valuable contributions from the likes of Peter Cashmore (Mashable) and Forrester Web Strategist,  Jeremiah Owyang.

The playbook is fairly US centric in parts but the strategic principles are generic enough to be applied in any markets. So if you’re looking for sound, practical advice on how to navigate this changing digital landscape and develop effective social media strategies, you could do a lot worse than reading this from cover to cover.

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