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Posted by Richard Pentin on May 11, 2011
You wouldn’t normally expect to see a luxury brand market itself on eBay but that’s exactly what BMW have done with their BMW Direct Store.
And they’ve done a good job too. BMW owners can now buy a wide and varied selection of accessories and merchandise without having to step foot in a dealership. I wonder how long before you can buy a BMW 5 series?
Posted in Apps & utilities, Automotive, Comms planning, Innovation, Retail, Trends, websites | Tagged: distribution channels, ebay, ecommerce, Trends | 1 Comment »
Posted by Richard Pentin on February 5, 2010
If you’re seriously wondering where mobile is going over the next few years then I’d recommend you check out this fascinating presentation. It’s essentially a collaborative effort where 45 mobile ‘experts’ provide their top 5 predictions.
And there I was thinking my iPhone was state-of-the-art!
Posted in Futurology, Innovation, mobile marketing, Trends | Tagged: insights, mobile, strategy, Trends | 3 Comments »
