Picture the scene. You’re in a remote village in Belgium, quietly enjoying your cappucino al fresco style when all of a sudden someone pushes a button and all hell breaks loose! Brilliant.
Posts Tagged ‘viral’
7 Dimensions of Virality
Posted by Richard Pentin on April 3, 2012
Coming up with a viral campaign is never easy otherwise we’ll all be doing it. But I do believe there are certain skills and techniques which one can deploy to improve one’s chances of viral success. I call these the 7 Dimensions of Virality and have summarised them in the chart below. It’s intended to add to the growing school of thought known as Propagation Planning. If you want the narrative which goes behind my thinking in this chart, please read my guest post on econsultancy - 7 top tips for viral success.
Like this:
Posted in Comms planning, influence, Propagation Planning, social media, video | Tagged: campaigns, planning, propagation, social media, strategy, video, viral | 2 Comments »
