'If only we'd thought of that'

Inspiring social media & interactive marketing strategies

  • About me

    Richard Pentin

    Richard Pentin

    Strategy Partner by day. An exhausted, waste of space by night.

    Strategy Partner at Lida (M & C Saatchi Group), member of the IAB Social Media Council

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Welcome to ‘if only…’

Posted by Richard Pentin on May 24, 2009

If onlyv2_4x3inLet’s be honest, every now again we all come across impressive campaigns, strategic insights or approaches where you just have to eat humble pie and wish you’d thought of it!  If only we’d thought of that‘ is a distillation of some of the most inspiring work I come across within social media and interactive marketing, peppered with a sprinkling of my own strategic insights for good measure.  It’s intended to be a helpful and lighthearted resource for anyone in the industry, so do subscribe for updates, add this to your RSS feeds or follow me on Twitter.  ENJOY!

Posted in Uncategorized | Comments Off on Welcome to ‘if only…’

What constitutes a good insight?

Posted by Richard Pentin on May 12, 2014

Here’s a rather ‘insightful’ look on the contentious subject of what makes a good insight. I particularly like the refrigerator analogy!

via Planning Tools & Hacks

Posted in Consumer insights, planning tools, Strategic planning | Tagged: , , | Leave a Comment »

D&AD interviews – ‘I wish I’d done that’

Posted by Richard Pentin on January 16, 2014

Given the name of this blog it seems only fitting to collate this mini series of videos commissioned by D&AD where they asked respected creatives which work from the global advertising community in 2013 had made them think ‘I wish I’d done that’. Here’s their selection.

Digital – Iain Tate, Executive Creative Director, Google Labs chose Philips Hue light bulbs and their online service If This Then That (IFTT)


Advertising – Dan Wieden, Chairman, Wieden & Kennedy chose Barton F Graf 9000’s Climate Name Change campaign


Film Craft – Rankin chose Matthew Frost’s Fashion Film for Viva Vena.


Design – Jessica Walsh, Partner at Design Studio, Sagmeister & Walsh chose Experimental Jetset’s identity for the Whitney Museum.

Posted in commercials, digital advertising, Fashion | Tagged: | Leave a Comment »


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