If only I’d thought of this before

Hi everyone and thanks for visiting.

I’m sure we all come up with innovative, inspiring and insightful campaigns in our daily working lives but you have to admit every now and again you come across a campaign, a strategic approach or a useful nugget of advice which knocks you for six.

‘If only we’d thought of that’ is therefore a distillation of some of the best thinking on the web where you just have to eat humble pie and secretly wish you’d thought of it first.

I hope you enjoy following this. My only regret is that I wish I’d thought of this blog before!


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