I love this viral video by mini. As far as I’m aware it’s one of the first viral videos where a brand actually takes the mick out of viral video.
The concept is based on two English guys bombing down the Autobahn when they see a couple of minis performing driving stunts in front of them. The stunts are fairly innocuous at first but then they become more and more outlandish. It’s at that point the penny drops and the English guys realise they’re in a viral video. Genius.