Unilever axe their website

The Lynx Effect website

Modernista led the way, then Skittles followed suit but I’m afraid Unilever takes the prize for the best execution of a social media based website.   For their Axe / Lynx brand they’ve done away with the traditional website and invented a slick gateway to help visitors navigate to a variety of different social media environments.

Advertisements

One thought on “Unilever axe their website

  1. Pingback: Creating a Social Media Hub « ‘If only we’d thought of that’

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s