Using Twitter to put out fires

If anyone is still sceptical about the power of microblogging they should perhaps take a look at Ford Motor Company to see how they use it within their marketing mix.  Scott Monty is the head of Social Media at Ford and writes an interesting blog on Social Media Marketing which is well worth checking out if you have time.

This case study below explains how they managed to put out a potential PR crisis in 24 hours thanks to his established  network of Twitter followers.

Update:

For more examples of using Twitter to avert PR disasters you should check out this interesting post on IMedia Connection – How to use Twitter to mitigate a crisis.

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