Sprint, the US wireless telecommunications network, have created an interesting online widget to promote the ‘Now Network’ mobile broadband service. It works by aggregating a number of interesting statistics and live feeds to communicate what is actually happening around the globe right now. The stats range from the number of flights currently airborne to the number of post-it notes being manufactured at this moment in time – all brought to life with some entertaining flash animation. If you’ve got a second (literally) and curious to find out what’s happening right now, click here
The concept integrates well with the new TV spot which presents various metrics of digital communication at any one time.
Many widgets, in my view, fall short in delivering a suitable return on investment, requiring a lot of upfront investment with limited shelf-life but I suspect this particular example will gain in popularity as more people find out about it, helping to build awareness for the brand as well as drive valuable traffic to their website.
Unfortunately, the one important statistic which Sprint failed to include is how many people are actually interacting with this widget at this precise moment in time!