At a stretch I suppose the traditional business card probably comes under the umbrella of interactive marketing! Amusing interview below about the perfect business card which took 25 years to produce by an infotainer called Joal Bauer (apparently no relation to Jack!). Is this guy for real?
I think the only thing he hasn’t thought of is incorporating a music chip and some ‘scratch ‘n sniff’ functionality!
On a more serious note though, with our obsession for social media and all things digital it’s easy to lose sight of the traditional communication channels at our disposal. So spare a thought for our trusty business cards as it was here where interactive marketing probably began.