Toyota IQ performs fancy car tricks

To reaffirm the Toyota IQ’s positioning as the smartest 4 seater within the small car category, they have launched an entertaining video campaign where the car performs a series of neat tricks.

Each of the videos are designed to illustrate key product USPs whether that’s highlighting its compactness, agility or environmental credentials.



You can view more of these tricks on the YouTube channel which has been created specifically to host this content. According to the Inspiration Room, this is now the second most subscribed sponsored YouTube channel in Japan.

Which just goes to show that a dedicated Youtube channel can be an effective alternative to the traditional campaign microsite, provided of course you have engaging content and perhaps a few tricks up your sleeve!

Advertisements

One thought on “Toyota IQ performs fancy car tricks

  1. Pingback: Toyota IQ performs fancy car tricks Video

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s