To reaffirm the Toyota IQ’s positioning as the smartest 4 seater within the small car category, they have launched an entertaining video campaign where the car performs a series of neat tricks.
Each of the videos are designed to illustrate key product USPs whether that’s highlighting its compactness, agility or environmental credentials.
You can view more of these tricks on the YouTube channel which has been created specifically to host this content. According to the Inspiration Room, this is now the second most subscribed sponsored YouTube channel in Japan.
Which just goes to show that a dedicated Youtube channel can be an effective alternative to the traditional campaign microsite, provided of course you have engaging content and perhaps a few tricks up your sleeve!