The Social Marketing Playbook 2009 is essential reading for anyone working in Social Media. It’s compiled by 360i , a digital agency,with valuable contributions from the likes of Peter Cashmore (Mashable) and Forrester Web Strategist, Jeremiah Owyang.
The playbook is fairly US centric in parts but the strategic principles are generic enough to be applied in any markets. So if you’re looking for sound, practical advice on how to navigate this changing digital landscape and develop effective social media strategies, you could do a lot worse than reading this from cover to cover.
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