It’s official: creativity does work!

Does creativity really make that much difference to campaign effectiveness? This was the question posed by the creative team at George Patterson Y & R.   To prove the case they started The Wicked Sick Project where they basically bought a second-hand bmx on ebay and re-listed it, only this time with a bit more creative spice thrown into the mix.

The end result is that it sold for 5 times the purchase price whilst catching everyone’s attention in the process!

A great example to help lift those rather dry ROI powerpoint presentations! Thanks to @mvharrison for pointing this out.

One thought on “It’s official: creativity does work!

  1. Pingback: links for 2009-08-12 « i noted

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