Does creativity really make that much difference to campaign effectiveness? This was the question posed by the creative team at George Patterson Y & R. To prove the case they started The Wicked Sick Project where they basically bought a second-hand bmx on ebay and re-listed it, only this time with a bit more creative spice thrown into the mix.
The end result is that it sold for 5 times the purchase price whilst catching everyone’s attention in the process!
A great example to help lift those rather dry ROI powerpoint presentations! Thanks to @mvharrison for pointing this out.