I must say I was impressed with this new technology which enables advertisers to feature a tiny video screen within their magazine print ad. According to PSFK, CBS used this technology to promote their full line up of CBS shows in a recent issue of Entertainment Weekly. When the reader turns the page to reveal the DPS print ad, the video automatically starts playing.
It’s all thanks to the paper-thin hardware developed by Americhip which can store up to 45 minutes, 1 hour or 2 hours of video, depending on the size of the memory chip.
But clearly it doesn’t have to stop at print ads. Now that this type of technology exists, we can expect to see an increasing number of brands adopt it across a variety of offline media, from inserts, take-ones and brochures to packaging, POS, direct mailings and Christmas Cards. To get a sense of its versalitity and interactivity, check out this video below.