“It’s over – I want a divorce!” said consumer

I rather enjoyed watching this clip as it uses the analogy of a married couple to convey the fact that advertisers need to fundamentally change in order to build and maintain relationships with their consumers. It’s basically taking a swipe at traditional broadcast advertising in favour of more direct communications whether that’s digital or social media.

Special thanks to Martin Harrison, a Social Media Planner for spotting this and for having the misfortune of having to sit oppposite me during the working day! You should check out his new blog too called ‘Lots of Small Fires‘ as he has some interesting musings on social media.

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2 thoughts on ““It’s over – I want a divorce!” said consumer

  1. Pingback: Twitted by clachaf

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