Adapting to market conditions

We all know that in order to survive brands need to constantly adapt to different environments, whether that’s due to the changing media landscape, competitive activity, macro trends,  consumer demographics and behaviours or, dare i say it, evolving ‘market conditions’.   This short video clip of a train going through Bangkok market is a wonderful demonstration of how people have learnt to adapt to different conditions.

Make sure you watch it to the end…

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