I’ve heard of branded sheep before but branded flies must go down as one of the craziest, most inventive ambient stunts I’ve heard in a while. But this is exactly what a German book company called Eichborn did at the recent 2009 Frankfurt Book Fair – they attached little banners to a number of flies and then released them onto the unsuspecting public.
Flies are a nuisance at the best of times so strapping branded advertising messages to them could arguably be perceived as the most irritating form of advertising ever conceived. However, as a one-off stunt it’s a superb idea and seems an inspired way to get noticed in such a competitive environment where every exhibitor is vying for consumer attention. Pure genius.