TED talk: Creating intangeable value

Rory Sutherland (Vice Chairman at Ogilvy UK) is well known for his entertaining and insightful oratory skills and this recent TED talk is no exception.  The essence of the talk is based on the belief that it’s generally easier and probably more cost effective to change perceptions and intangeable value than to physically change reality or intrinsic material value.

He quotes many humorous examples to support his argument from the billions invested in medical research when the placebo may be just as effective, to the more lateral attempts by the Prussian royalty to persuade the general public to adopt the humble potato!

Worth watching, if nothing else but to see his charismatic delivery.

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