European social media trends

Tom Smith from Trendstream gave this presentation to the IAB Europe Council recently which outlines key research findings on social media participation and behaviour across Europe (with particular emphasis on Russia).  He also outlines the impact this has on consumer buying behaviour and how social strategies will become ever more important in the digital age.

Tom Smith specialises in social media research and seems to be presenting quite a few interesting findings at the moment. I posted about one of his other reports here which is also worth a look if you get time.

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