I came across a couple of interesting ambient ideas over Christmas (via Inspiration Room and Culturebuzz blog). Both ideas are classic examples of thinking outside the box (excuse the pun)! Just a shame they both thought of the same idea at the same time!
Here’s Mini’s ambient concept which dramatises the idea that if you were to buy a Mini for Christmas you’d have to ditch the box somewhere.
Then there’s Heineken where TBWA/Noboko have tried to capitalise on the successful walk-in fridge campaign from last year.
I reckon this is just an unlucky co-incidence rather than any act of plagiarism. What do you think?