Why limit yourself to a small video player?

Vodpod videos no longer available.

A few weeks ago I posted about this engaging idea where the charity used the whole YouTube canvas to help bring the idea to life. I’ve since discovered a couple of other interesting creative executions which follow similar principles, but this time on the vimeo platform.

The first example is by Tostitos Restaurant Style Salsa which is a beautiful visual feast in its own right but which becomes even more dramatic when you watch it take over the whole vimeo screen. Watch it here if you want to enjoy the full visual experience.

The other example is from the classic ‘Let it Shine’ campaign for the Honda Insight where the whole screen dims to black for your cinematic viewing pleasure!

For me, the reason why all three examples work so well is because they not only surprise and delight but also because they provide a much richer and more immersive brand experience.   But as with all these things, you only have a small window of opportunity before everyone else jumps on the bandwagon.

Actually make that a rather big window!! 😉

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