Groove Armada’s latest music video

I’ve always liked the way the music industry tries to push the boundaries of creativity to help sell their records.  In fact, they face similar challenges to corporate brands in that they’re both trying to find new ways to get noticed and build a fanbase in an overcrowded market.  I imagine in musical circles it’s what’s known in the trade as building band equity!

Anyhow, the actual point I was going to make was that we can draw inspiration and learn a lot from the music industry and vice versa.  In fact, I wrote a post about this last year where a particularly creative treatment in a musical video was adopted for an advertising campaign.

On that note, I came across this fabulous music video today for Groove Armada for their latest track ‘Look Me In The Eye Sister’.    An original yet simple concept, beautifully executed.

via B3ta

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