Strategy Partner at Lida (M & C Saatchi Group), member of the IAB Social Media Council
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Posted by Richard Pentin on June 15, 2010
Some interesting views here by PSFK on what makes a decent planner. In short, we need to be creative, imaginative, logical, lateral, intuitive problem solvers…
…and that’s just to avoid the rush hour traffic and get to work on time!
This entry was posted on June 15, 2010 at 4:10 pm and is filed under brand planning, planning tools, Strategic planning.
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