Fancy coming to a party?

Picture credit: Rulingcatsanddogs

Planning social media events, campaigns or activities is a bit like planning a big party.

You first need to plan what kind of party you want to give; you need to ensure you promote it to all the cool kids in town; you need to pick a suitable funky venue;  you need to act a gracious host and maybe throw in a little, light entertainment;  and then as the hangover kicks in, you might want to count the number of empty bottles to see if they’ve all had a good time!

As with all analogies it’s not perfect but it does help to explain some of the challenges and considerations which goes into planning social media activity.  You can find a more in-depth explanation of this party planner analogy by Matt Rebeiro from RMM on the IAB Social Media Blog.

This party theme also happens to be the theme underpinning the IAB Social Media Forum which is taking place on 8th July.  It will tackle all these planning considerations in an engaging and informative way with talks, round table discussions and even informal clinics where you can ask questions on a range of topic areas such as crowdsourcing, legal and privacy issues, research & measurement and customer service.

As it happens, I’ll be presenting the IAB framework for measuring social media to help party planners determine whether their guests had a good time!

You can find more information on the day, the agenda and how to get tickets, by simply clicking here. It’s also free for brands/advertisers so will only cost you your time!

Hopefully see you there.    I’ll be the one slumped in the corner!


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