Brand strategy terminology explained in plain English

Do you ever get your Brand Essence mixed up with your Brand Promise? Or maybe confuse your Brand’s Positioning Statement with its Brand Value Proposition?

Me neither!

But I have to say I thought this explanation on the Branding Blog articulates the subtle nuances of each term very well. Worth reading even if you just want a simple refresher đŸ˜‰

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s