Could Google Goggles replace QR codes?

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I’m liking this new experiment by Google.  They’ve recently teamed up with Diageo, T-mobile and few other household brands to see if they can drive their consumers from  offline communications to mobile web environments via the visual search device Google Goggles. So if anyone has the Google Goggles app installed on their Android or iPhone they can effectively scan one of the ‘goggles-enabled’ print ads, posters or DM packs and have a more interactive and virtual experience on their mobile.

Could this ultimately replace QR codes? The mind goggles!

Via @iDMcD. More details here on the official Google Blog.

One thought on “Could Google Goggles replace QR codes?

  1. Pingback: Tweets that mention Google Goggles experiment to drive offline audiences to mobile « 'If only we'd thought of that' -- Topsy.com

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