'If only we'd thought of that'

Inspiring social media & interactive marketing strategies

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    Richard Pentin

    Richard Pentin

    Planning Director by day. Photographer by night.

    Planning Director at TMW, member of the IAB Social Media Council 

    Professional Photographer focussing on weddings, events, portraits, interiors and travel 

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Lynx (Augmented Reality) Fallen Angels in Victoria Station!

Posted by Richard Pentin on March 15, 2011

So many brands have jumped on the ‘Augmented Reality bandwagon’ that it’s in danger of becoming old hat already.  But every now again you see an execution where it all comes together brilliantly.  This latest campaign by Lynx Excite is a case in point.  What I like about it is the way they’ve seamlessly extended the big idea behind Fallen Angels and used AR to bring it to life, rather than relying on the technology to dictate the big idea.  I also think AR works best when used in experiential environments  like this as consumers get to enjoy the full virtual experience without having to overcome the usual barriers to entry, such as having to print out the AR code or switch on webcams.

This content was posted on the Lynx Effect Facebook page (managed by TMW) which already has over 200k social handraisers.  It’s definitely worth a peek – not only is it a good example of how to produce engaging content to build and cultivate an active community but it also features plenty of Lynx girls in various forms of undress ;-)

For more posts on Augmented Reality, feel free to click here.

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2 Responses to “Lynx (Augmented Reality) Fallen Angels in Victoria Station!”

  1. Agreed. Well done, especially since the AR is in the consumer’s space and they don’t have to work to see it. The element of fun is also rewarding to the consumer.

    @clweinfeld

  2. [...] recent article found on ‘If only we’d thought of that’ about the right way brands should be using ‘Augmented [...]

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