Mobile shopping goes underground

This clever idea by Tesco in Korea works on so many levels:

  • i love the fact that their mobile e-commerce doesn’t simply replicate the main ecommerce site but provides an additinoal benefit  ie it kills downtime when consumers are waiting for a tube;
  • It leverages mobile QR technology to great effect (although I admit Asia are well ahead of the game in that respect);
  • It’s a great example of how to create a virtual store environment – which means it can take its retail proposition to the consumer rather than hope consumers will come to them;
  • it demonstrates how mobile really comes into its own when combined with other media such as OOH
  • It positions Tesco as an innovator or forward thinking company
  • It’s just reminded me I need to get a food shop in before the weekend!  Too bad I shop with Ocado!

Nice job.

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