Step aside QR codes and make way for the new kid on the block, Blippar.
Blippar is a new mobile augmented reality app which allows brands to overlay additional interactivity and value added info to existing ads whether that’s on a billboard, poster, press ad, DM pack, on pack promotion, or POS.
I really like it and can see this taking off a lot quicker than QR codes because the user experience is much easier and the consumer benefits are much more apparent and immediate. The applications appear to be endless too and have already enticed the likes of Tesco, Marmite, Walkers Crisps and Warner Bros.
Do you agree or do you think this will only appeal to early adopters and technofiles?