If you’re responsible for fan engagement on Facebook, read this report by Buddy Media now! It’s a statistical study based on all the rich data Buddy Media have at their disposal, so if you need evidence or insights to help improve engagement strategies on your wall, this is a great place to start. These are some of the questions it aims to answer with some revealing results:
- What is the optimal length of a post?
- What is the impact of URL shorteners?
- When is the best time of day to post?
- What is the best day to post content (by industry sector)?
- How should open-ended questions be constructed to solicit the best response?
- What keyword phraseology gets the best results for promotions or action-orientated posts?
You may have the answers to these types of questions already having conducted your own analysis but if not, read on!