'If only we'd thought of that'

Inspiring social media & interactive marketing strategies

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    Richard Pentin

    Richard Pentin

    Planning Director by day. Photographer by night.

    Planning Director at TMW, member of the IAB Social Media Council 

    Professional Photographer focussing on weddings, events, portraits, interiors and travel 

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10 tips for infectious viral content

Posted by Richard Pentin on March 22, 2012

The Marketer (The Chartered Institute of Marketing magazine) has solicited some top tips from various industry bods on how to produce infectious viral content. These are briefly summarised below but read the full article if you want more meat on the bones. Also you might even spot a top tip from me!

1. Timing

2. Get emotional

3. Be brave

4. Strike the right tone

5. Talent plus timing plus luck

6. Authenticity

7. Explore

8. Seeding

9. Personalisation

10. New platforms

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