7 Dimensions of Virality
Posted by Richard Pentin on April 3, 2012
Coming up with a viral campaign is never easy otherwise we’d all be doing it. But I do believe there are certain skills and techniques which one can deploy to improve one’s chances of viral success. I call these the 7 Dimensions of Virality and have summarised them in the chart below. It’s intended to add to the growing school of thought known as Propagation Planning. If you want the narrative which goes behind my thinking in this chart, please read my guest post on econsultancy – 7 top tips for viral success.
This entry was posted on April 3, 2012 at 11:56 am and is filed under Comms planning, influence, Propagation Planning, social media, video. Tagged: campaigns, planning, propagation, social media, strategy, video, viral. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.