This is a bit after the horse has bolted (or should i say finished the Grand National) but here’s a few gems of April Foolery you may have missed:
As a parody to Coke Zero, here at TMW we came up with this great campaign for Lynx (even though i can’t take any credit for it!)
Lynx Zero is a new range of sprays, shower gels and hair products for men in relationships. The range is understood to contain absolutely no ‘Lynx Effect’ – the brand’s infamous ingredient that has made guys irresistible to the opposite sex for years. The new range claims to boast all of the Lynx flavour but just have less effect on the opposite sex. So lads in relationships – or even single lads who simply want a day off – can still look good, smell good and feel good… without getting in trouble.
TMW also developed this nice idea for Durex Facebook.What better way to stop the sound from overly-amorous neighbours than a pair of sex-noise cancelling headphones.
Just to show I’m not completely biased here’s a non TMW example! BMW UK who ran an ad campaign for the P.R.A.M. (Postnatal Royal Auto Mobile) to link in with the imminent royal birth. The ad featured in the Daily Telegraph, on the BMW UK website (now removed) and the BMW UK Facebook page.